https://www.michaelhallsworth.com/research daily 0.75 2026-02-06 https://www.michaelhallsworth.com/home daily 1.0 2025-12-23 https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/11b02fb7-bef8-4311-9d11-6d6130f3d373/The+Hypocrisy+Trap+OPTS+US-sizeR2_07+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/0b504ced-0239-4396-bfd1-5ab96494dacc/Michael+New+Headshot.jpg Home - Dr Michael Hallsworth is a leading figure in developing the field of applying behavioral science to practical issues. He has two decades of experience in developing policy and designing services for national governments and international organizations. He is a Distinguished Lecturer at the University of Pennsylvania, and was previously Visiting Lecturer at Princeton University and Assistant Professor (Adjunct) at Columbia University. He has a PhD in behavioral economics from Imperial College London. https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596900962556-GZV4NUMDU2FTXVRH3OMM/image-asset.jpeg Home - Michael’s work has been published in, among others, The Lancet, the Journal of Public Economics, and Nature Human Behaviour. Find out more https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596899226503-CZ3AIXFXK87VHCFMQAI9/MH+truth+about+obesity.JPG Home The Truth About Obesity https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596915024342-XYQPDSWU54L36FZFI35N/MH+-+behavioral+scientist+2.JPG Home What Can Behavioral Science Learn from Literature https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596899575414-YLJTY08WE9YZCKDVSVHL/MH+talking.jpg Home The Future of Behavioral Insights, at University of Toronto https://www.michaelhallsworth.com/behavioral-insights daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596852829944-82ISF8ZJ8IW1UNL3J8AR/BI+cover.jpg Behavioral Insights - The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. On sale now Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. Since 2010, these insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book from MIT Press, co-authored by my colleague Elspeth Kirkman, offers an accessible introduction to behavioral insights. It gives an overview of the approach's origins and recent expansion into new areas, provides examples from across different policy areas and offers guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area. https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596916584819-7C4SF9RTJOFVEHQPXEXC/Behavioral+Scientist+summer+book+list.JPG Behavioral Insights - Behavioral Insights featured in the Behavioral Scientist’s Summer Book List 2020. https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1598985540456-T3TE3ZS268YTBB89THWI/Inc.JPG Behavioral Insights Inc.com calls Behavioral Insights “The One Book Every Entrepreneur Should Read” https://www.michaelhallsworth.com/contact-me daily 0.75 2026-01-08 https://www.michaelhallsworth.com/media-speaking daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596981318340-AAHZJFA5JG0JD1ZHRHTU/MH+truth+about+obesity.JPG Media & Speaking Media appearances https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1596988300150-9JY3WPSMBQXD7GWJJ5P7/MH+-+behavioral+scientist+2.JPG Media & Speaking Articles https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/be81005a-cdec-4b64-9385-dd70f89c0eb7/Michael+presenting.jfif Media & Speaking Speaking https://www.michaelhallsworth.com/hypocrisy daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/1671247508950-GVV6I5NOTF71ID4AL2VW/unsplash-image-cw-cj_nFa14.jpg https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/11b02fb7-bef8-4311-9d11-6d6130f3d373/The+Hypocrisy+Trap+OPTS+US-sizeR2_07+%281%29.jpg https://www.michaelhallsworth.com/thejudgmentgap daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/bfe120d8-e082-4bee-bc7e-ab1504f0451c/composed+%289%29.jpeg https://images.squarespace-cdn.com/content/v1/5f2e018e964f6f41860033a2/e27ecabc-839f-4a7f-b06c-378b30ce6d61/composed+%2812%29.jpeg